Its a very interesting point, readymade. One simple way to get more of the light coming from your bulb/tube onto your plants is to put them closer to the light, but I'd like to explain why that is a very poor approach.
People often state that the intensity of the light decreases with the square of the distance from the light, but this is only actually true for a point source of light radiating equally in all directions. So it is approximately true for a halogen or metal halide bulb, but the light decreases more slowly as you move away from a large source like a fluorescent tube, and much more slowly if you are using a reflector. You can see this by considering the extreme cases of focussed directed light such as a searchlight or a laser, where the light intensity hardly decreases at all as you move away from it.
So, to get intense light we can either get very close to the light or focus all the light directly onto the plants. When you get very close to a light, the bottom of a plant may br two or three times further from the light than the top of the plant, as well as much of the light being blocked. Obviously the bottom of the plant will be getting much less light than the top, not a healthy situation. Being so close can cause heating and scorching problems at the top, directly from the light and because of the lack of ventilation, while the bottom is receiving too little light. Focussed light from a reflector gives you the option to place the plants where they can be ventilated, and to get good light to both the top and bottom of the plant. You can achieve a similar result by placing a very strong light source quite distance from the plant. Such strong light sources can cause large utility bills but one of them, the sun, is free!
Lastly I would like to recommend my preferred lighting method. Completely surround the plants with something white, or shiny if you like but white works perfectly well. You don't need a carefully shaped reflector to focus the light directly on the plant, you just make sure that whatever direction the light goes in, it gets bounced back onto the plant eventually. The plants are more evenly illuminated from all sides with this method. Anyway, I like it and recommend anyone planning a light system to consider it rather than just trying to get everything close to the light. Remember, if you can see lots of light then the plants are missing out
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